27 Sep 2025
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Why the Stormers decided to change their look
For over two decades the Stormers have been known for a lightning bolt sitting on top of the famous blue and white hoops. That symbol has served the club well, but the rugby world has moved fast and fans now expect a brand that speaks to community, diversity and modern design. CEO Johan le Roux explained that the old badge was "over 25 years old" and the team needed something that reflected who they are today – a mix of tradition and forward thinking.
The driving force behind the overhaul is the new mantra "In It Together". It’s not just a catchy phrase; it’s meant to capture the feeling that everyone – from the players on the field to the kids in local schools – plays a part in the Stormers story. By foregrounding unity, the club hopes to deepen ties with existing supporters and attract new ones from Cape Town’s many neighborhoods.
What’s new in the Stormers visual identity
The centerpiece of the rebrand is a fresh logo. Instead of a lone bolt, designers have woven the iconic hoops into an interlocking pattern that circles a subtle lightning shape. The whole emblem is sized to mirror the outline of DHL Stadium, so the badge actually looks like a miniature version of the ground where the team battles every weekend.
Key design choices keep the heritage alive. The blue and white hoops remain the dominant colour scheme, instantly reminding anyone of the Stormers jersey they grew up watching. However, the new arrangement gives those stripes a three‑dimensional feel, suggesting motion and progress.
Beyond the badge, the club rolled out a new colour palette for merch, digital assets and match‑day signage. Uniforms will still feature the classic hoops, but with sharper contrasts and modern fabric technology. The change also includes updated social‑media graphics, a refreshed website layout, and new merchandise that blends the old look with the new geometric elements.
Fans have already started spotting the new stickers on club buses, fresh banners around the stadium and limited‑edition jerseys in local stores. Early reactions are mixed – some long‑time supporters miss the simplicity of the original bolt, while many younger fans appreciate the sleek, contemporary vibe.
Internally, the rebrand is tied to a broader community outreach program. The Stormers plan to partner with schools across the Western Cape, providing coaching clinics, equipment grants and scholarship opportunities. The “In It Together” slogan will appear on program flyers, reinforcing the idea that the club’s success is linked to the health of local rugby pathways.
All in all, the Stormers’ new identity is more than a visual update. It’s an attempt to align the club’s image with a future where rugby remains a unifying force in a diverse city. With the new logo, the team steps onto the field carrying both its proud past and an ambitious, inclusive vision for the years ahead.