Tag: Stormers rebrand

Stormers Rebrand: New Logo, Fresh Identity and ‘In It Together’ Mantra

Cape Town’s DHL Stormers have rolled out a full rebrand that includes a brand‑new logo and the tagline “In It Together.” The design keeps the classic blue‑white hoops but adds interlocking rings and a subtle lightning bolt shaped like the stadium. CEO Johan le Roux says the change is about more than looks – it’s a statement of unity for players, fans and local schools. The update replaces a 25‑year‑old emblem and aims to connect the club with a diverse supporter base. The new look is already sparking conversation across South African rugby.