The Rise of Singles' Day: From China's Bachelor Celebration to the World's Largest Shopping Event
Singles' Day, originally a humorous celebration for China's unpaired individuals on November 11, has evolved into the world's largest shopping event. Launched by Alibaba in 2009, the 24-hour sale outstrips Black Friday and Cyber Monday, drawing global brands and consumers. The festival, which once included extravagant discounts and celebrity performances, has shifted focus towards sustainability and inclusivity, marking a new chapter in global e-commerce.